Modeling User Characteristics Associated with Interdependent Privacy Perceptions on Social Media

“Interdependent” privacy violations occur when users share private photos and information about other people in social media without permission. This research investigated user characteristics associated with interdependent perceptions, by asking to rate photo-based memes depicting strangers on the degree which they were too share. Users also completed questionnaires measuring usage personality. Separate groups rated shareability, valence, entertainment value. less likely that as private, except meme was entertaining or exhibited dark triad characteristics. demonstrated a heightened awareness of increased sharing others’ photos. A model is introduced highlights types correspond different preferences: preservers, ignorers, violators. We discuss how interventions support must effectively influence diverse users.